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Hire remote SEM specialists

Compliantly hire and pay remote SEM specialists. 

No in-country entity needed.

Are you in search of a results-driven and analytical SEM specialist to join your team and supercharge your online advertising campaigns? Look no further. In this comprehensive guide, we explore the role of an SEM specialist, highlighting their essential contributions to search engine marketing (SEM) and the successful promotion of businesses online. Discover how hiring an SEM specialist can boost your digital presence, increase website traffic, and drive success in the competitive world of online marketing.

What is an SEM specialist?

An SEM specialist, short for Search Engine Marketing Specialist, is a skilled professional responsible for managing and optimizing online advertising campaigns, particularly those involving search engines like Google and Bing. They play a crucial role in maximizing the visibility of businesses online and driving targeted traffic to websites.

Benefits of an SEM specialist for your company

Bringing an SEM specialist on board can offer numerous advantages to your organization. You gain access to a digital marketing expert who can increase your online visibility, attract qualified leads, and improve the return on investment (ROI) of your advertising campaigns. SEM specialists bring expertise in pay-per-click (PPC) advertising, keyword optimization, and data analysis to your marketing team.

Key responsibilities of an SEM specialist

The responsibilities of an SEM specialist encompass:

  • Developing and managing PPC advertising campaigns.
  • Conducting keyword research and optimization.
  • Analyzing campaign performance and making data-driven adjustments.
  • Creating compelling ad copy and landing pages.
  • Staying updated with industry trends and search engine algorithms.

Breedj's platform

We connect global organizations to remote professionals.

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54 countries

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Salary payments

Supports multiple currencies

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Breedj's global hiring expertise

Source, find, hire and pay global remote professionals. Our platform has been designed to seamlessly take care of every aspect of the local employment environment, while you focus on your core operations.

Employment contracts

We handle employment contracts for both global employees and contractors.

Guaranteed compliance

Breedj ensures full compliance with your workers' local labor laws.

Global payroll

Our platform ensures accurate and timely international salary payments.

Legal expertise

Leverage Breedj's extensive expertise to navigate diverse employment laws.

Tax & contributions

Breedj handles tax & mandatory contributions as required by local labor laws.

Multiple currencies

Your workers are paid in their local currency, directly to their bank account.

Job requirements for an SEM specialist

To identify the ideal candidate for your SEM specialist position, look for individuals with:

  • Proven experience as an SEM specialist or in a similar role.
  • Proficiency in SEM tools like Google Ads, Microsoft Advertising, and analytics platforms.
  • Strong analytical and data interpretation skills.
  • Effective communication and collaboration abilities.
  • A track record of successful SEM campaigns.

Essential skills for an SEM specialist

SEM specialists should possess essential skills, including:

  • Proficiency in SEM platforms and advertising tools.
  • In-depth understanding of PPC advertising and bid management.
  • Analytical thinking and data-driven decision-making.
  • Strong communication and reporting skills.
  • Knowledge of SEO and search engine algorithms

Desired qualifications for an SEM specialist

While not mandatory, desirable qualifications may include:

  • A degree in marketing, advertising, or a related field.
  • SEM certifications or relevant courses.
  • Previous experience in specific industry-related SEM campaigns.
  • Familiarity with web analytics and tracking tools.
Our global hiring solutions

Easily and compliantly recruit full remote professionals from 54+ African countries.

Source, find and hire remote talents across borders

Compliantly pay your global remote workforce

Move and relocate your remote employees across Africa

Breedj for business

  • Source and find top remote professionals from Africa
  • Hire your new talents either as an employee or contractor
  • Easily and compliantly pay your global remote workforce
  • 54+ African countries covered by our employment solutions

Breedj for talents

  • Join our community of 16,000+ remote talents
  • Browse, find and apply for remote job opportunities
  • Access to a range of resources to upskill yourself
  • Get paid in your local currency, directly by bank transfer

FAQs about the SEM specialist job role

What does an SEM specialist do?

An SEM specialist manages and optimizes online advertising campaigns, with a focus on pay-per-click (PPC) advertising, to increase online visibility and drive targeted traffic.

How can hiring an SEM specialist benefit my company?

Hiring an SEM specialist offers access to digital marketing expertise, improved online visibility, increased qualified leads, and enhanced ROI for your advertising campaigns.

What qualifications should I seek in an SEM specialist candidate?

Candidates should have proven SEM experience, proficiency in SEM tools, strong analytical skills, and effective communication abilities.

Can an SEM specialist manage PPC advertising campaigns?

Yes, SEM specialists manage PPC advertising campaigns, including keyword research, ad creation, and bid management, to achieve campaign objectives.

How do SEM specialists analyze campaign performance?

SEM specialists analyze performance by tracking key performance indicators (KPIs), conducting A/B testing, and using analytics platforms to make data-driven adjustments.

Can an SEM specialist create compelling ad copy?

Indeed, SEM specialists create compelling ad copy and landing pages that attract users and encourage them to take desired actions.

Is it possible for an SEM specialist to stay updated with industry trends?

Yes, SEM specialists stay updated with industry trends by attending industry conferences, reading industry publications, and participating in SEM communities.

How do SEM specialists improve online visibility?

SEM specialists improve online visibility by optimizing keywords, targeting relevant audiences, and creating effective advertising campaigns.

Can an SEM specialist collaborate with other marketing teams?

SEM specialists collaborate with other marketing teams, such as SEO and content marketing, to align efforts and achieve overall marketing goals.

How do SEM specialists measure campaign success?

SEM specialists measure success by evaluating campaign KPIs, tracking conversion rates, and analyzing ROI to ensure that campaign objectives are met.


What they say about Breedj

Breedj streamlined our global hiring process, making it easy to find and pay remote talents. Our team loves how the platform handles payments and compliance.

George D. France

Effortlessly paying our global team is now possible, thanks to Breedj's reliable and secure payroll system. Trustworthy partner for any organization working with remote employees.

Olivia S. United Kingdom

Thanks to Breedj, expanding our team internationally was a breeze. Their expertise in compliance and payroll made the whole experience stress-free and efficient.

Valorie A. Belgium

Breedj's platform is a game-changer for our remote workforce management. Their compliance solutions and excellent support team make the process stress-free.

Dieter G. Germany

Choosing Breedj was a smart move for our budget. Their affordable services allowed us to hire and pay global talent without breaking the bank. Good compliance solution.

Huang L. China

Breedj's cost-effective solutions transformed our hiring strategy. We save significantly on administrative expenses, making them an invaluable asset for our remote workforce needs.

Hannah M. Canada

Effortlessly paying our global team is now possible, thanks to Breedj's reliable and secure payroll system. Trustworthy partner for any organization working with remote employees.

Yua H. Japan

As a startup, cost efficiency is paramount. Breedj not only helped us hire globally but also offered cost-effective solutions that positively impacted our bottom line. Truly grateful!

Isaac D. USA

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Breedj stands out as the preferred global employment solutions provider for several reasons, offering organizations a competitive edge with a range of scalable global employment solutions.

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Get direct access to our global employment experts to mitigate legal risks and penalties.

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Bypass the complexities associated with establishing a branch office or in-country.

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