Case Study – Breedj
Outsourced Recruitment and Employer of Record Services in Africa: The Example of an Agile and Visionary French Company
Context: A Need for Multilingual Talent in Africa to Support Growth
A French company specialized in B2B digital services (SaaS and customer relations) sought to strengthen its operations team at a lower cost, while maintaining high service quality. After several successful hires in France, the HR department decided to test an outsourcing strategy targeting Africa, attracted by the region’s high-quality talent pool, flexible contracts, and cost optimization opportunities.
The objective was clear: build an agile, multilingual, and culturally aligned team, with collaborators based in three strategic countries:
Madagascar, for handling French-speaking back-office operations.
Mauritius, for more senior and bilingual profiles working directly with clients.
Kenya, for English-speaking talent, especially in data analysis and technical support.
All team members were onboarded remotely from their home countries, and their mission was to prospect, assist, or serve European and North American clients in a demanding international environment.
The company wanted to retain control over talent sourcing but needed a reliable partner to handle administrative, contractual, and legal aspects, avoiding the complexities of local compliance.
Maintaining Operational Control of an Offshore Team: The Alternative to Traditional Outsourcing
Unlike traditional offshore outsourcing or external service center models, this French company aimed to keep full operational control over its remote team. The goal was not to delegate an entire function to a provider but to build a dedicated offshore team, directly integrated into its internal workflows and managed by its own supervisors.
Breedj emerged as the ideal solution: instead of partnering with an outsourcing company, the firm used Breedj’s international employer of record (EOR) solution combined with a digital HR platform to compliantly manage its team in Madagascar, Mauritius, and Kenya.
With Breedj, the company was able to:
Recruit its own talent via LinkedIn or internal channels.
Manage its offshore team as a natural extension of its organization.
Ensure legal compliance in each country.
Maintain complete traceability through our unified platform (payroll, contracts, HR documents, etc.).
Breedj thus offers a modern and ethical alternative to traditional outsourcing by enabling companies to build and manage their offshore team transparently without hidden intermediaries or loss of quality oversight.
Why the Breedj Model Works: A Simple, Compliant, and Fast Solution
After identifying its first three hires (one per country) through LinkedIn and its internal database, the HR team contacted Breedj to ensure local compliance and payroll management in each country.
Breedj’s international EOR model proved appealing for several reasons:
Legal compliance in each country with locally adapted contracts (Madagascar, Mauritius, Kenya).
Centralized platform for visibility over all staff, contracts, payslips, and admin tracking.
Complete back-office support, including HR, legal, payroll, and tax declarations.
Flexibility and scalability, starting with one person per country, with no minimum commitment or heavy admin.
Technology Rooted in Real-World Experience
Breedj is the direct result of over seven years of field experience from Talenteum.com in remote employability and EOR services. This expertise has been consolidated and digitized through a unique platform that enables companies to:
Manage remote talent across multiple countries from one unified dashboard.
Automate payroll, leave, and HR document management.
Gain a clear, compliant, and trackable view of all interactions with externalized staff.
Breedj is more than just an HR service it’s a tech foundation designed to support companies in the new era of globally distributed work.
An All-in-One Tech Solution to Source, Hire, Contract, and Pay Talent
Beyond being a global employer of record, Breedj provides a comprehensive platform that centralizes every step of the remote talent lifecycle. With this unique solution, companies can:
Source qualified talent in Africa and other emerging regions.
Hire freelancers or full-time staff via their own channels or with our support.
Generate locally compliant contracts with our localization engine.
Manage payroll, tax declarations, and HR documents in a secure environment.
This integrated approach helps companies scale their remote teams quickly while minimizing admin burdens and legal risks. Breedj acts as an HR control tower for distributed teams, offering visibility, compliance, and automation in over 10 African countries.
The power of this platform lies in its ability to replace several costly tools or intermediaries consolidating sourcing, EOR, payroll, and admin management into one digital space.
Project Rollout: Agility and Efficiency from Day One
Breedj implemented the process in under 10 days:
Verified compliance of selected profiles.
Issued local employment contracts according to client specifications (permanent or fixed-term).
Created employee accounts on the Breedj platform, including:
Automated payslip management.
Leave and absence tracking.
Access to contracts, payslips, and HR documents.
Onboarded employees with a local contact in each country to streamline the start.
Breedj also set up a monthly validation workflow with the client’s HR team to manage work time, bonuses, commissions, expense reimbursements, etc.
Fast Scale-Up: From 3 to 10 Team Members in a Few Months
After two months of smooth, compliant operations, the French company decided to scale up:
3 more hires in Madagascar (data processing, French-speaking support).
2 more in Mauritius (account managers, QA).
2 developers and 1 English-speaking support in Kenya.
All roles are remote, based in each employee’s home country, and performed at a high professional level. The clients served are primarily in Western Europe (France, Belgium, Luxembourg) and North America (USA, Canada).
In less than six months, the client scaled from 3 to 10 externalized staff, with full visibility into all operations.
Results: Performance, Compliance, and Peace of Mind
The hybrid approach (direct sourcing by the client + EOR management by Breedj) generated several tangible benefits:
Over 40% reduction in HR costs compared to equivalent hires in France.
Fast deployment without setting up a local entity or handling complex admin.
Workforce agility scale up or down based on workload.
Zero legal risk, as all contracts are compliant with local laws.
Smooth employee experience, with clear payslips, access to documents, and a dedicated contact.
Client HR Director’s feedback:
“Breedj allowed us to focus on what really matters: finding the right talent, upskilling them, and improving our operational efficiency. We could never have scaled this fast and this easily without their solution.”
A Scalable, Replicable Model for the Future
The company is now considering expanding further into West Africa (e.g., Senegal, Ivory Coast), using Breedj as its strategic HR partner.
The model, successfully tested in three African countries, is now scalable and fully replicable. Whether for startups, SMEs, or large enterprises, Breedj offers a credible, modern, and responsible alternative to traditional outsourcing.
With Breedj, Africa becomes an accessible, compliant, and well-managed playground for European companies seeking remote talent.
